Visit Singapore - The Journey
Global Tourism Campaign, Social Activation, Strategic Partnership
For this campaign, WeDoCreative partnered with Visit Singapore, Komodo, and TikTok to develop The Journey: a global, creator-led campaign designed to redefine how destinations engage modern travellers. Instead of traditional advertising, the campaign leveraged real-time storytelling, creator competition, and social-first distribution, capturing Singapore through the eyes of diverse creators while audiences followed the journey live across platforms. The objective was to position Singapore as a dynamic, culturally rich destination, while reaching new audiences across Australia and New Zealand through authentic, high-engagement content, in partnership with TikTok.
Creator-Led Social Storytelling at Scale
The campaign was built on a shift in audience behaviour, where modern travellers discover destinations through social platforms, creators, and real experiences, not traditional advertising. Instead of scripted campaigns, we designed a format where: - creators explore Singapore in real-time - content is produced and published instantly - audiences follow the journey live By combining gamification, competition, and storytelling, the campaign created a continuous stream of authentic content, turning viewers into engaged participants.
Global Creator-Led Campaign Ecosystem
WeDoCreative designed and executed a multi-platform content ecosystem built around live creator storytelling, social activation, and scalable content production. Across 7 days of production, the campaign combined: - real-time content capture - competitive creator formats - multi-channel distribution This approach enabled continuous content output across TikTok, Instagram, and digital platforms, transforming a single campaign into an always-on content engine with global reach.
50M+ global reach across digital and social platforms
7 days of production across 24 locations
6 creators competing across the city in real time
8TB of footage captured and edited
30+ crew members involved in production
Official TikTok partnership for global distribution
Behind The Project